Have a head start by having a plan
Just to start off, you get to, not only knowing what you do – that’s easy, it’s just a fact – but you need to understand WHAT you do and WHY you do it. These 2 components are your core to get through different types of podcasts and information out there. Because we do have a lot of information nowadays, you are entering this game to put a flag and spread YOUR content and be good at it. So be sure to check off these things.
Understanding your content, it’s all about your personal world vision put in words throughout topics you choose. That’s your brand. People will like you because you say things a certain way, or because your beliefs check out with what they believe, and that’s how you gain true fans.
The answer to the Why is your fuel. There will be times when life is a pain in the ass and you won’t have time for content or editing, but remembering why you do it might be the reason that you can run a few extra miles and work on something to produce to your fan base. The why is what people are buying you for and staying with you. They wanna see that and bond with that as well. They want to identify themselves with you and spend a time of their lives with your content.
Understand your content and audience gets new listeners. Knowing your why is what makes them stick around.
Focus on target audience
Understanding your audience and their needs
Make a survey. Make A/B Marketing tests. Ask your fan base if you have one. Ask what they most like about your show or podcasts. If it gets too complicated, make it simple. The point is you gotta know what are your fans likes and dislikes so you can focus on what matters to them.
Don’t forget people are using time of their lives to stay with your content and to stay in touch with you. Make the most out of that experience to them and make them enjoy it. Those tests will only serve as a proof to you, it will decrease the risks, you gotta use that information wisely.
Remember people are not a pattern, so there’ll always be people that might not enjoy some stuff and enjoy others. Don’t get too much caught up in those pieces of information, just use what’s necessary for you and your show.
Use data in your favor too and make decisions based on that. Make a marketing campaign you know who to target and why. Go to places where your audience will be (physically and virtually), speak to them the way they like to speak with each other, understand their language.
Ego is the enemy. So take advantage of feedback and iterate.
Got ideas for new topics? Want to change the focus? Growth is slowing down? Changing is always welcome for two reasons:
1) you can learn new things about you and your audience.
2) you can always go back to where you were before if nothing works out. So make iterations and changes. See the results, look at what people talk about when you make them. You gotta try to innovate or renew your programs and content from time to time, of course, the changes have to be side by side with your beliefs and whys. And always follow your beliefs, trust me: if you don’t feel comfortable with something, you don’t need to do it.
So make iterations and changes. See the results, look at what people talk about when you make them. You gotta try to innovate or renew your programs and content from time to time, of course, the changes have to be side by side with your beliefs and whys. And always follow your intuition, trust me: if you don’t feel comfortable with something, you don’t need to do it.
Keeping track of your numbers, such as numbers of downloads, feedback in the commentary sections, page views, click-through rates, churn rates, etc. This kind of information will be your ground on growth, success and marketing matters. It can be overwhelming, you have to focus on a bigger picture and read through the lines though. Always be simple about it. Work on it. And achieve something more.
And never forget: you are a creator, a content creator. Don’t be ashamed, don’t hide. Just keep uploading. Work will pay off.
Here’s a motivational video for you, podcaster and content creator: